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Legal — GDPR & PECR

Privacy & Cookie Policy

How Artem Popovich Photography collects, uses and protects your personal data when you use this website — and the choices you have under UK GDPR.

Last updated: 14 June 2026
01

Introduction

This policy explains how we collect, use and protect your personal data when you visit popartproduction.co.uk. It sets out what information we gather, why we gather it, and the choices and rights available to you.

By using this website you accept the practices described in this policy. We are committed to handling your data responsibly and in full compliance with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

02

Who we are

Artem Popovich Photography is the 'data controller' responsible for your personal data — we decide how and why it is processed. We are a property photography studio based between London and Cambridge, UK, working with estate agents, developers and homeowners across the region.

For any privacy questions, or to exercise any of your rights described in this policy, please contact us via the contact page.

03

Information we collect

We collect different types of information depending on how you interact with our website and services:

Contact details — name, email address and phone number you submit through our enquiry form.
Enquiry content — the property details and message you send us.
Technical data — IP address, browser type, device and operating system.
Usage data — pages visited and interactions, collected via cookies and analytics.

We do not collect special category data (such as information about health, race, religion or political views).

Providing your details when contacting us is entirely voluntary. If you choose not to, we simply cannot respond to your enquiry — there are no other consequences.

04

How we use your data

We use the information we collect for the following purposes:

Respond to your enquiries and provide quotes.
Deliver and improve our photography services.
Understand how the site is used and improve its performance.
Send service-related communications you have requested.
Comply with our legal and regulatory obligations.
05

Legal basis for processing (GDPR)

Under the UK GDPR we must have a lawful basis for processing your personal data. Depending on the activity, we rely on one or more of the following:

Consent — for non-essential cookies and analytics; you can withdraw it at any time.
Legitimate interests — to run and secure the website and respond to enquiries.
Contract — to provide a quote or service you have requested.
Legal obligation — to meet accounting, tax and other legal requirements.

We do not use automated decision-making or profiling that produces legal or similarly significant effects on individuals.

06

Cookies & tracking

We use cookies and similar technologies to operate the site, remember your preferences, and measure traffic. On your first visit a consent banner lets you accept all, reject non-essential, or choose categories. Essential cookies are always on, and you can change your choice at any time.

Cookies we use

CookiePurposeProviderDurationType
cookie_consentStores your cookie preferencesArtem Popovich12 monthsEssential
_gaDistinguishes unique visitors (Google Analytics)Google24 monthsAnalytics
_ga_*Persists analytics session stateGoogle24 monthsAnalytics
_gidDistinguishes visitors over 24 hoursGoogle24 hoursAnalytics
_gcl_auMeasures ad conversions (Google Ads)Google90 daysMarketing
cookie_consentEssential
PurposeStores your cookie preferences
ProviderArtem Popovich
Duration12 months
_gaAnalytics
PurposeDistinguishes unique visitors (Google Analytics)
ProviderGoogle
Duration24 months
_ga_*Analytics
PurposePersists analytics session state
ProviderGoogle
Duration24 months
_gidAnalytics
PurposeDistinguishes visitors over 24 hours
ProviderGoogle
Duration24 hours
_gcl_auMarketing
PurposeMeasures ad conversions (Google Ads)
ProviderGoogle
Duration90 days
07

Analytics & third parties

We use Google Analytics to understand how visitors use the site so we can measure and improve performance. Analytics cookies only load after you give consent through the cookie banner, and we use Google Consent Mode so no analytics or advertising data is collected until you opt in.

Google Analytics — aggregated, pseudonymised usage statistics governed by Google's own privacy policy.
IP anonymisation and Consent Mode v2 are enabled to minimise the data processed.
We do not use analytics data to identify individual visitors.
08

Data sharing & disclosure

We never sell your personal data. We only share it where necessary to run our business or to meet our legal obligations, and always under appropriate safeguards.

Service providers — trusted hosting, email and analytics partners who process data on our behalf under contract.
Legal authorities — where we are required to disclose information by law, court order, or to protect our legal rights.
Business transfers — if our business is restructured or sold, data may be transferred under the same protections.
09

Data retention

We keep personal data only for as long as it is needed for the purpose it was collected, after which it is securely deleted or anonymised.

Enquiry details — retained for up to 24 months after our last contact, then deleted.
Cookie consent record — stored for 12 months, after which you are asked again.
Analytics data — retained according to Google Analytics' configured retention period.
10

International data transfers

Some of our service providers, including Google, may process data on servers outside the UK and the European Economic Area. Where this happens, we ensure your data is protected by appropriate safeguards.

UK and EU Standard Contractual Clauses, or an adequacy decision, govern any transfer outside the UK/EEA.
Providers are required to apply security measures equivalent to those required under UK GDPR.
11

Your rights under GDPR

Under UK GDPR you have a number of rights over your personal data. You can exercise any of these free of charge by contacting us — we will respond within one month.

Right to be informedKnow how and why your personal data is being collected and used.
Right of accessRequest a copy of the personal data we hold about you.
Right to rectificationHave inaccurate or incomplete data corrected without delay.
Right to erasureAsk us to delete your personal data where there is no reason to keep it.
Restrict processingLimit how we use your data while a concern is being resolved.
Data portabilityReceive your data in a portable, machine-readable format.
Right to objectObject to processing based on our legitimate interests.
Withdraw consentWithdraw cookie or marketing consent at any time, with no penalty.
12

Contact & complaints

If you have any questions about this policy, want to exercise your data rights, or would like to change your cookie preferences, please get in touch. We will respond to all requests within one calendar month.

Questions about your data?We respond to all privacy requests within one month.
Contact us

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) — the UK supervisory authority for data protection. You can reach the ICO at ico.org.uk/make-a-complaint or by calling 0303 123 1113. We encourage you to contact us first so we have the opportunity to address your concern directly.